Week 12:

I went to another committee meeting on Monday – everything is coming together. Some issues were discussed like insurance, risk management and logistics.

This week I have spoken to the editor of Big Rigs magazine/paper. Apparently it is a widely read paper by people in the road transport industry. He said he should be able to get a news piece in about the day in the November 2nd issue. I would have preferred to have some information in this Friday’s issue – but I did not find any contact information until Sunday the 14th October and thus it too late to get anything in so close to publication.

The Chairman of the committee, Tony McGrath, has been having interviews/discussions on 2HD (a Newcastle radio station) on Sunday evenings about the day and about the trucking industry. This has been a great opportunity for exposure of the day. These interviews will continue on Sundays until the day itself. I may be able to get on one of these discussions in 2 weeks time.

Meetings are now held weekly until the event.

I offered to create some sort of an evaluation survey to be conducted on the day. The committee secretary agreed this would be a good idea and I’ll bring this to the next meeting for the committee to have a look at. This evaluation process will be beneficial to the group for organising next year’s event and also for my case study.

The organising committee has also just recently become an incorporated group, officially “Hunter Region Road Transport Awareness Group Incorporated”. The group is progressing in organisation and getting better and better each year.

The television commercial will begin next Tuesday 23rd October – this will really help in promoting the day to the general public.

My next tasks are to create an evaluation survey, organise an interview with Mike Rabbitt on 2HD, follow up event listings on online sources (council/event websites), and send to Purser Communication a media reminder about the event.

I’ll update next week….

Heather