Week 14

Monday saw the final committee meeting take place before the 14th Annual Road Transport Awareness Day!

All of the final organisations were checked and the first three places in the truck parade were auctioned off.

Looking forward to the day! Media awareness so far seems to be fairly good - the event is getting tv, radio and print coverage on a local and national basis.

Wish us luck!!

Week 13

There was another meeting this evening. All the details are still being worked out for the event.

The committee thought my suggestion of an evaluation survey for the event was a good idea. I have finished a draft of an evaluation and will print off a few copies for the day to hand out.

Today we finally got the sponsors list off to the Herald for the printing of an ad for the day.

A risk management list has been made up for all of the committee to check that all efforts are made to reduce risk at the event.

I'll post another blog after the next meeting next Monday.
x

Week 12:

I went to another committee meeting on Monday – everything is coming together. Some issues were discussed like insurance, risk management and logistics.

This week I have spoken to the editor of Big Rigs magazine/paper. Apparently it is a widely read paper by people in the road transport industry. He said he should be able to get a news piece in about the day in the November 2nd issue. I would have preferred to have some information in this Friday’s issue – but I did not find any contact information until Sunday the 14th October and thus it too late to get anything in so close to publication.

The Chairman of the committee, Tony McGrath, has been having interviews/discussions on 2HD (a Newcastle radio station) on Sunday evenings about the day and about the trucking industry. This has been a great opportunity for exposure of the day. These interviews will continue on Sundays until the day itself. I may be able to get on one of these discussions in 2 weeks time.

Meetings are now held weekly until the event.

I offered to create some sort of an evaluation survey to be conducted on the day. The committee secretary agreed this would be a good idea and I’ll bring this to the next meeting for the committee to have a look at. This evaluation process will be beneficial to the group for organising next year’s event and also for my case study.

The organising committee has also just recently become an incorporated group, officially “Hunter Region Road Transport Awareness Group Incorporated”. The group is progressing in organisation and getting better and better each year.

The television commercial will begin next Tuesday 23rd October – this will really help in promoting the day to the general public.

My next tasks are to create an evaluation survey, organise an interview with Mike Rabbitt on 2HD, follow up event listings on online sources (council/event websites), and send to Purser Communication a media reminder about the event.

I’ll update next week….

Heather

Website up and running!!

The Road Transport Awareness Day website is up and running, visit www.transportawarenessday.org.au

Do it!!!!!

Holiday Week 2

Today I've had to find out and email the major sponsors and event details to our contact at The Herald for inclusion in an ad and in a feature article.

Still have to source the sponsor contact details.

Until next week....

Holiday Week 1

Today I've been busy creating a contacts list for regional community newspapers in the Hunter/Port Stephens area. I then proceeded to contact each paper and speak to the editor about sending them some images and an editorial about the event. This went pretty well and I'll be sending them the emails tomorrow when I can access the photos from the Westpac base.

I also sent off a media statement (that I wrote) to the PR company Purser Communication for them to send to their relevent contacts.

It's been a good productive day..

Heather.