Week 9 - #2

Today the Chairman of the RTA Group, the media committee member and myself met with both the Herald and NBN to discuss media partnerships for the event. These two media bodies have connections with Westpac Rescue Helicopter and have a strong relationship with the RTA Group as media partners.

The Herald meeting was conducted with the marketing and promotions co-ordinator and manager. It was decided that the same logo from previous years would be used with changes to the details (sponsors, dates etc). The editorial piece that the Herald do for the RTA Group was also discussed – word length, content etc. The editorial will be put together by someone in the industry and the committee. In return the Herald is a logo right sponsor with their logo appearing on other advertising and signage (on trucks and elsewhere).

The meeting at NBN was with Mike Rabbitt, the promotions manager. Again the same partnership agreements from previous years were kept, with minor changes. It was also discussed that Mike Rabbitt does a session on 2HD radio station on Saturday mornings 6am – 10am. The RTA Group have a media partnership with 2HD too and it was suggested that Mike Rabbitt interview me on the Saturday prior to the event to promote the day. I will be on radio!

The morning finished with a meeting with two committee members (Mark Harrigan and Harro) about website designs and features. A design was chosen and hopefully the site will be operating soon.

Heather.